1. Business Model and Commercial Structure
Softsteprug operates as a direct-to-consumer (DTC) retail brand. Our business model is predicated on direct inventory ownership and a centralized supply chain. We explicitly confirm that Softsteprug does not engage in traditional dropshipping arrangements. All products offered on our digital storefront are physical assets held under the legal and operational title of AGK Carpet Deutschland GmbH prior to being made available for sale.

2. Vertically Integrated Supply Chain
AGK Carpet Deutschland GmbH maintains comprehensive, end-to-end oversight of the Softsteprug supply chain. This vertical integration encompasses material sourcing, finished goods preparation, and internal distribution management. By exercising total control over our sourcing and production pipelines, we ensure consistent product quality and reliable inventory availability, mitigating the risks typically associated with third-party procurement.

3. Strategic Manufacturing and Warehouse Operations
The company maintains established warehouse facilities to support the storage and distribution of our rug collections. Our inventory is housed within secure, professionally managed storage environments designed for high-value home textiles.

Primary Distribution & Administrative Hub:

Longericher Straße 205, 50739 Köln

Our Cologne facility functions as both a production site and a primary distribution hub.These facilities are the primary points of dispatch for our European and international customer base, supporting integrated order preparation and rigorous pre-shipment inspections.

4. Internal Management and Quality Assurance
Logistics and warehouse activities are managed directly by the specialized operational team of AGK Carpet Deutschland GmbH. Our internal staff is responsible for:

Inventory reconciliation and stock management.

Execution of Quality Assurance (QA) protocols for every item.

Supervision of professional packaging and dispatch procedures.
This internal oversight ensures that all outgoing shipments meet our corporate standards before entering the carrier network.

5. Standardized Fulfilment Workflow
Orders processed via www.softsteprug.com follow a structured internal fulfilment procedure:

Verification: Post-purchase validation and security screening.

Picking & Packing: Retrieval of physical stock from our internal warehouse and secure packaging.

Carrier Handover: Direct transfer of shipments to our contract carriers (DHL, FedEx, UPS Priority).
This workflow allows for real-time tracking and total operational transparency from the point of transaction to final delivery.

6. Inventory-Backed Retail Guarantee
Product availability on our website is synchronized with our physical warehouse stock levels. This inventory-backed approach ensures that order fulfilment is not contingent upon third-party variables, allowing for stable processing times and reliable delivery estimates for our global clientele.

7. Corporate Governance and Contact
Company: AGK Carpet Deutschland GmbH
Email: carpets@softsteprug.com
HRB: Amtsgericht Köln HRB 74124
Address: Longericher Straße 205, 50739 Köln
Phone: + 492219174640